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February 13, 2019
Tourism Oxford offers new workshops to support the development of local attractions

Explore emergency planning for community events or discover how storytelling can attract new visitors to farm markets and roadside stands

Tourism Oxford is hosting two free workshops in February to support businesses and organizations serving visitors to Oxford County, and to encourage the development of new tourism opportunities in the area. 

The first workshop, Community Event Emergency Response Planning, is an opportunity for event organizers to learn more about safety concerns for community events, including safe food handling, crowd control, inclement weather, and more. Facilitated by Oxford County’s Emergency Management Coordinator, Dianne Marshall, participants will receive valuable planning tools and will have an opportunity to ask questions from experts in the field. The workshop is being held at the Oxford County Administrative Building on Tuesday, February 19 from 7:00 p.m. to 8:30 p.m.

The second workshop, Farm Market: Storytelling and Selling, is offered in partnership with Ontario’s Southwest and encourages farmers and food vendors to utilize storytelling to attract new visitors. The workshop will dive into why farmers markets are top of mind for today’s food-obsessed traveller, offering tips on how to meet customer expectations, how to increase sales through storytelling, and how to step-up market presence. The two-hour session, featuring Agatha Podgorski of the Ontario Culinary Tourism Alliance is being held at the OMAFRA office in Woodstock on Wednesday, February 27 from 7:00 p.m. to 9:00 p.m.

Interested participants can visit to register, or to learn more about either workshop.


Meredith Maywood, Tourism Specialist, Oxford County

“We are pleased to offer a variety of workshops throughout the year to support our tourism partners and encourage the development of new attractions in Oxford County. Emergency planning is a key consideration for any event planner and a key essential ingredient of any successful event. Alternatively, storytelling and selling will explore the art of storytelling as a mechanism to attract new visitors to farmers markets and roadside stands.”


Oxford County Tourism has focused on increasing tourists’ awareness of our quiet country roads, stunning scenery and small-town charm by developing and installing eight new destination signs at entry points to the community. Oxford County has placed these profile signs on highways 401, 403, 2, 7 and 3 in an effort to attract new visitors to explore, by car or bike, our small towns, festivals and entrepreneurs that make Oxford County an exciting destination.

The updated signs replace the former signage installed in 2013 and better reflect Oxford County’s commitment and certification as a green tourist destination. Building on the ongoing Tour Oxford campaign, the new signs promote local cycling routes and align with Oxford County’s sustainability plan. Cycling is a growing attraction in Oxford County and one of the top five reasons why people visit our communities. 

Social media and online content
Facebook: TourismOxford
Twitter: TourismOxford
Instagram: tourismoxford

About Tourism Oxford

Located in the heartland of Southwestern Ontario, Oxford County is known for great cycling, slow food, a diverse heritage and its commitment 100% renewable energy by 2050. Sample the cheese trail, see how our landscape inspires local artists, and immerse yourself in our rural lifestyle. Just slow down and unplug as you tour Oxford.

Tourism Oxford recognizes Oxford County's strengths are its natural environment, rich agricultural land, heritage and cultural opportunities. Tourism Oxford has therefore embraced Future Oxford’s sustainability commitments to preserve the tourism appeal and assets of Oxford County.

About Oxford County

Located in the heart of southwestern Ontario at the crossroads of Highways 401 and 403, Oxford County has a population of approximately 114,000 people across eight area municipalities that are “growing stronger together.” As a partnership-oriented, two-tier municipal government, Oxford County is emerging as a leader in sustainable growth through the Future Oxford Community Sustainability Plan and County Council’s commitment to achieving 100% renewable energy, becoming a zero waste community, and working towards zero poverty. Situated in one of Ontario’s richest areas for farmland, agriculture is a key industry that serves as a springboard for some of the sustainable industries that are steadily diversifying the local economy. Oxford County offers a thriving local arts, culture and culinary community, as well as conservation parks, natural areas and more than 100 kilometres of scenic trails. The Oxford County Administration Building is located in Woodstock, Ontario. Visit or follow our social media sites at Oxford County’s Strategic Plan is at


Donna Kemp | Strategic Communication & Engagement
519.539.9800, ext. 3158 |